Is Clean Beauty Just an Urban Myth?


The truth is that these days, clean beauty is becoming not just a choice of beauty products, but also a  consideration when it comes to your health. Today, we have an abundance of amazing makeup, skincare, and hair-care products, but many people are starting to really wonder if what they are using everyday on their skin, is really “Clean”?

Here are a few of the most common misconceptions about clean beauty products:

They don’t perform as well as regular makeup

This is absolutely not true. Clean beauty products are actually packed with lots of ingredients that are are very beneficial for your skin. As a matter of fact, when you wear clean beauty makeup, it provides protection from free radicals that come from the sun and the pollution that we get everyday when we step outside. Clean makeup is packed with much cleaner ingredients and made without any synthetics, fillers and other chemicals. A lot of companies are now creating their hair products with the same clean beauty in mind and have started using even more clean and sustainable products in their line. Don’t forget that in the world of beauty, there are good and bad performing products with both clean beauty and mainstream cosmetics. The best thing that each of us can do is our own research to find the products that work the best for you.

Clean Beauty is too expensive

Clean Beauty products are not any higher in price then the same products that are in the mainstream beauty world. Just look online and you can compare them yourself. When using clean beauty, you are getting more high quality ingredients, and there is no mystery with what you are using.  They are more beneficial for your skin and they usually cost the same amount of money.

The makeup colors are different

This is very common and is an old misconception. Right now, there are an incredible amount of amazing colors in the clean beauty space. The colors are just as vibrant as the mainstream beauty selection, if not even better sometimes! The best part of using clean beauty makeup is that you can have full confidence with what you are using and also knowing that you are doing something that is very good for your skin, instead of just packing and clogging your pores. Here are a few of my favorite brands: Beautycounter and Jane Iredale. When I’m working on a photo session with clean beauty makeup, I can immediately see how pigmented they are with the amazing results that I get. I really understand their true value and what they are really worth.

Clean Beauty smells funny

Absolutely not, not anymore! Maybe this was true some time ago, but now the aroma is a super yummy smell of vanilla which is is also packed with the best rose extract (which is one of the most expensive ingredients to add in any makeup line). Unfortunately, big name companies will usually add artificial/synthetic ingredients such as perfume or other chemicals, and I would never suggest putting that on your face! Artificial fragrance and healthy skin don’t go hand-in-hand.

Clean Beauty looks boring

Ummmm, take a look at the likes of Beautycounter, Jane Iredale and Kjaer Weis, and then get back to me!

In Summary...

Together we can truly see that these urban myths are just truly that, urban myths! Now go out and do the right thing!

Sofia BeeComment